The past five years have arguably seen economic and political changes on an unprecedented and global scale. These changes have provided a new set of opportunities and challenges for the Healthcare industry.
There has been a dramatic level of growth in emergent national economies, notably the countries of Brazil, Russia, India, China and South Africa (BRICS). The magnitude of this shift in fortunes was recently highlighted in a United Nations Development Program report, within which was projected that the combined GDP of the BRICS nations would surpass the US and Western Europe by 2020. Such changes demonstrate a marked increase in the proportion of the middle classes, a greater level of personal spending and higher education as well as a concerted focus on healthcare. Such developments offer lucrative opportunities for companies to expand their market access to these markets and open up new revenue streams.